Overview
Armoire launched an inspiring campaign, displaying their latest collection. Set on a bustling storefront, this simple yet powerful statement aimed to infuse vibrancy into the neighbourhood.
- Client: Armoire
- Location: High-traffic urban storefront window in Montreal
- Objective: To spread awareness
Challenge
This campaign's main challenge was to create an ad to gain attention in an urban setting, often characterized by hustle and routine.
— Urban Integration: Seamlessly integrating the campaign into the urban landscape while ensuring it captures attention.
—Simplicity and Clarity: Maintaining simplicity and clarity in the imaging for instant understanding and emotional impact.
Results
The campaign achieved remarkable success in brightening city streets and lifting the spirits of those who came across it.
- Community Upliftment: The campaign was a beacon of conversation, positively impacting the mood of the community.
- High Engagement: The campaign generated significant attention, with many people sharing their encounters with the image on social media.
- Positive Brand Recognition: Armoire gained recognition for its campaign .
